Indi Young – Medium

Indi Young

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Worshipping Efficiency

It is not the only approach

4d ago

Worshipping Efficiency

4d ago

Published in
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Stove, Oven, or Washer?

Can different researchers find the same patterns?

4d ago

a transcript is like an apartment, so this image shows a transcript pointing to an icon of an apartment building, which points to a floorplan of the apartment. Arrows coming from the floorplan point to various pieces of furniture like a sofa, a bed, a lamp

4d ago

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Needs: Met and Unmet

What exactly are user needs?

5d ago

three icons representing the three types of interior cognition: a heart in the shape of a red jewel for emotional reactions, a crystal ball for inner thinking, and a compass star for personal rules.

5d ago

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Product Strategy & Adventure

Some orgs list what they want to achieve — their mission — and think of it as their strategy. It’s not. Strategy is about people.

Jul 26, 2024

photo of snow-covered alps jutting up above some low clouds, with green trees and a tiny road sign in the foreground

Jul 26, 2024

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Where Do the 3 Concept Types Come From?

How do we know this categorization is exhaustive of everything going on inside someone’s cognition?

Mar 28, 2024

Half of a jawbreaker candy showing a shell, two layers, and a core. Each of these four layers is labeled: Description layer (explanation, scene setting, facts), Expression layer (opinion, preference, perception, belief, attitude), Almost Cognition (generalized or implied cognition), and Interior Cognition (inner thinking, emotional reactions, guiding principles).

Mar 28, 2024

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Define Value Beyond “faster-easier-efficient-scalable”

Why does the tech world only think of value in these terms?

Jul 22, 2023

Value definition from caption as text on top of a green background

Jul 22, 2023

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Your Org’s Strategic Direction Is Based on Research

This article was written in conjunction with Kunyi Mangalam.

May 22, 2023

Illustration asks the question, “What influences org strategy?” There is a cloud at the bottom right of the illustration that surrounds a circle labeled “org strategy.” Ten arrows point to this circle, each labeled with items from the essay, such as leadership, board members, economic events, political events, etc. Two of these arrows come from “market research” and “design strategy research.” UX research (typically tactical) finds & fixes problems between solutions and people.

May 22, 2023

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Archetypes Don’t Have Photos, but Characters Do

Develop a cast of characters that represent archetypes you want to support

May 5, 2023

four archetypes. 1: Let’s Do This Correctly (It’s frustrating when not everyone is aware & following the rules.) 2: Positive Experience for Everyone (I recognize we are not in control during air travel, so I go out of my way to help people & create a positive experience.) 3: In the Bubble (I need flights to be stress free — and keep my own stress/chaos from affecting others.) 4: Use My Time Wisely (I want to fit everything into the day, get stuff done, and keep moving if plans get changed.)

May 5, 2023

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Insta-Personas & Synthetic Users

The ways you cannot use ChatGPT (etc) for Design Research

Apr 13, 2023

Left-right horizontal arrow with four labels on it denoting four “levels” of harm: mild, serious, lasting, systemic. This diagram is in flux, and I’d love feedback on the wording and labels. (For example, “mild harm” contains harms like annoyance, confusion, being pestered, and frustration. Maybe that’s not “mild.”

Apr 13, 2023

Which Kind of Research? (Or None at All?)

Start your next research project in the right direction using this flow chart

Mar 28, 2023

Flow chart, described in detail below.

Mar 28, 2023

Indi Young

Indi Young

Qualitative data scientist, helping product teams clients find opportunities to support diversity. Books https://indiyoung.com/books/

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