Published inInclusive SoftwareProduct Strategy & AdventureSome orgs list what they want to achieve — their mission — and think of it as their strategy. It’s not. Strategy is about people.Jul 26Jul 26
Published inInclusive SoftwareWhere Do the 3 Concept Types Come From?How do we know this categorization is exhaustive of everything going on inside someone’s cognition?Mar 282Mar 282
Published inInclusive SoftwareDefine Value Beyond “faster-easier-efficient-scalable”Why does the tech world only think of value in these terms?Jul 22, 20232Jul 22, 20232
Published inInclusive SoftwareYour Org’s Strategic Direction Is Based on ResearchThis article was written in conjunction with Kunyi Mangalam.May 22, 20232May 22, 20232
Published inInclusive SoftwareArchetypes Don’t Have Photos, but Characters DoDevelop a cast of characters that represent archetypes you want to supportMay 5, 20234May 5, 20234
Published inInclusive SoftwareInsta-Personas & Synthetic UsersThe ways you cannot use ChatGPT (etc) for Design ResearchApr 13, 202311Apr 13, 202311
Which Kind of Research? (Or None at All?)Start your next research project in the right direction using this flow chartMar 28, 20232Mar 28, 20232
Recognizing Subjective ResearchPop culture fails to prove or disprove anything because they reach for poor research techniqueMar 27, 2023Mar 27, 2023
Published inInclusive SoftwareTime to Listen — Chapter One (excerpt)This is an excerpt from chapter one of my book “Time to Listen.” You can read more about the book and register to receive launch…Mar 3, 2022Mar 3, 2022
Published inInclusive SoftwareA Powerful Lens: People’s PurposePurpose is a way of framing how you look at something that brings so much more clarity of perception. When I say, “purpose,” I mean what a…Jan 30, 20215Jan 30, 20215