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Indi Young
Indi Young

7.8K Followers

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Published in

Inclusive Software

·Jul 22

Define Value Beyond “faster-easier-efficient-scalable”

Why does the tech world only think of value in these terms? In product and service roles, we talk about value a lot. In the tech world, hardly anyone questions what value is. …

Product Management

3 min read

Define Value Beyond “faster-easier-efficient-scalable”
Define Value Beyond “faster-easier-efficient-scalable”
Product Management

3 min read


Published in

Inclusive Software

·May 22

Your Org’s Strategic Direction Is Based on Research

This article was written in conjunction with Kunyi Mangalam. Research is knowledge-creation. Organizations need knowledge and create it in a variety of ways, from pricing models to audits, customer feedback to employee reviews, or competitor analysis to brand awareness. If you are involved in creating solutions, services, or products, then…

UX Research

5 min read

Your Org’s Strategic Direction Is Based on Research
Your Org’s Strategic Direction Is Based on Research
UX Research

5 min read


Published in

Inclusive Software

·May 5

Archetypes Don’t Have Photos, but Characters Do

Develop a cast of characters that represent archetypes you want to support 👉 Do you invent personas for product cycles? 👉 Do you write/use scenarios? Concepts? Mocks? Product vision? Read this. In an earlier essay, I wrote, “Only unaware practitioners use made-up personas in their design work.” I think I…

Personas

6 min read

Archetypes Don’t Have Photos, but Characters Do
Archetypes Don’t Have Photos, but Characters Do
Personas

6 min read


Published in

Inclusive Software

·Apr 13

Insta-Personas & Synthetic Users

The ways you cannot use ChatGPT (etc) for Design Research I thought I could avoid the fray about ChatGPT, but then it crept into Design Research. I saw a Medium article about ways to use ChatGPT for user research, one of which was “Let’s ask ChatGPT to create a few…

UX Research

11 min read

Insta-Personas & Synthetic Users
Insta-Personas & Synthetic Users
UX Research

11 min read


Mar 28

Which Kind of Research? (Or None at All?)

Start your next research project in the right direction using this flow chart Research is knowledge creation. Before you just start a research study, there are a few questions to ask, of yourself, of your org, of your stakeholders, and of the context that you all exist within. Here’s the…

UX Research

2 min read

Which Kind of Research? (Or None at All?)
Which Kind of Research? (Or None at All?)
UX Research

2 min read


Mar 27

Recognizing Subjective Research

Pop culture fails to prove or disprove anything because they reach for poor research technique I want to help you learn to recognize something. I’ll use an example from a podcast. 🎧 The podcast host questions two researchers about their published theories on creativity. He’s a creative person themself: a…

UX Research

2 min read

Recognizing Subjective Research
Recognizing Subjective Research
UX Research

2 min read


Published in

Inclusive Software

·Mar 3, 2022

Time to Listen — Chapter One (excerpt)

This is an excerpt from chapter one of my book “Time to Listen.” You can read more about the book and order the book through your local bookseller or on Amazon. What’s Wrong with Average Average solutions aren’t just average as in “meh.” …

Listening

9 min read

Time to Listen — Chapter One (excerpt)
Time to Listen — Chapter One (excerpt)
Listening

9 min read


Published in

Inclusive Software

·Jan 30, 2021

A Powerful Lens: People’s Purpose

Sep-2022: The book Time to Listen is available now. Chapter 4 shows you how to set the purpose of a listening session or a study about the people you support. Purpose is a way of framing how you look at something that brings so much more clarity of perception. When…

Persuading Stakeholders

7 min read

A Powerful Lens: People’s Purpose
A Powerful Lens: People’s Purpose
Persuading Stakeholders

7 min read


Published in

User Research Explained

·Jan 1, 2021

Removing bias from your solutions

Help more humans feel heard and supported With the pressure of the pandemic and quarantine, it has become increasingly clear just how globally bias, discrimination, and systemic racism are rooted in our lives. People do not have equal access to services, online learning, clean air and water, and justice. From…

Problem Space Research

25 min read

Removing bias from your solutions
Removing bias from your solutions
Problem Space Research

25 min read


Published in

Inclusive Software

·Sep 25, 2020

A Team That Is Switched On

what does non-hierarchical collaboration look like? Here is a story that demonstrates two things. First, it is a story about organizing a project for a specific group of people, and realizing that group is more than just a demographic. …

Demographic Assumptions

3 min read

A Team that Is Switched On
A Team that Is Switched On
Demographic Assumptions

3 min read

Indi Young

Indi Young

7.8K Followers

Qualitative data scientist, helping digital clients find opportunities to support diversity; Time to Listen — https://amzn.to/3HPlESb www.indiyoung.com

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